Agent
2 Agent
Keynote Insights
From Carts to Conversations
Harnessing the Emergence of the Agentic Digital Economy
We are entering the Fourth Generation Internet, defined not by faster speeds but by an "agentic layer" of autonomous AI.
This layer is driving a shift from human-led E-Commerce to agent-driven A-Commerce, a market projected to be worth $3-5 trillion. In this new "Agentic Digital Economy," "assistant agents" acting for consumers will programmatically transact with "service agents" representing businesses.
These systems go beyond traditional rule-based automation, proactively making decisions in real time to optimize everything from product recommendations to supply chain logistics.
Autonomic Digital Business
AI agents will fully automate every stage: sourcing, design, marketing, sales, fulfillment, and support. No human input required. Gartner predicts that by 2030 80% of e-commerce interactions will be AI-mediated.
Conversational Commerce
Interacting in a linear fashion with traditional e-commerce sites will fade into the past, with much simpler voice and chat interfaces enabling people to simply talk to agents to specify their desired purchases.
This dramatic evolution of technology presents the most seismic shift to impact business models since the advent of the Internet itself.
In the book we explore and explain the key innovations and standards taking shape, and advise businesses how to maximize their success in this new Agentic Digital Economy.
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A guide packed with executive insights and thought leading business models. Download the free PDF or buy the Kindle version.